The press conference organised by Hédiard, the famous French chain of fine food stores, in order to showcase its new ranges of jams and fruit jellies (around 50 different flavours in total) was an all-round success!
250 journalists made the trip to their Paris flagship store, decorated in the brand's colours. Fermob's role in this event was providing Opéra furniture for the reception/sampling area. All in all, this was a highly successful display which corresponded perfectly with our brand positioning.

Generali Assurances commercial

This television advert is currently being broadcast in France and showcases the solutions offered by the insurance group to combat public-safety and environmental issues. The whole commercial is narrated by ex-footballer Zinedine Zidane.
In the final, feel-good scene of the advert, we see a nurse sitting on a Luxembourg bench in Apple looking on from the sidelines and laughing. It seems that Fermob is a byword for hope...!